EXPERT SEO PROMPTS

10 Best SEO Prompts for ChatGPT

Transform your search engine optimization with expert-level prompts designed for ChatGPT, Claude, and Gemini. These advanced prompts will help you create high-ranking content, perform technical audits, and outrank your competitors.

Generate Long-Form, High-Converting SEO Content

Create comprehensive blog posts optimized for search engines and conversions. Perfect for B2B SaaS companies looking to drive organic traffic and generate leads.

You are a senior SEO copywriter and content strategist specializing in B2B SaaS. Your goal is to write a 2,500-word minimum blog post for a SaaS company offering [briefly describe the SaaS product's core offering and target audience, e.g., 'AI-powered marketing automation for SMBs']. The post must be designed for high conversion, subtly guiding readers towards a free 14-day trial of the product.

Target Keyword

Target the primary keyword: [exact main keyword, e.g., 'best lead generation strategies for small businesses']


Structure

  • H1 Title: Compelling, keyword-rich, and benefit-oriented (aim for 50-70 characters).
  • Introduction (300-400 words): Hook the reader, clearly state the problem, introduce the solution, and set the stage for the value to be delivered. Incorporate the primary keyword naturally.
  • Minimum 6 H2 Sections: Each H2 should represent a distinct sub-topic related to the main keyword, providing in-depth, actionable insights.
  • H3 Sub-sections: Use H3s within H2s to break down complex topics and improve readability.
  • FAQ Section (with Schema-Ready Q&A): Include at least 3 distinct, common questions related to the topic, formatted as schema-ready question-answer pairs.
  • Conclusion (150-200 words): Summarize key takeaways, reiterate the core benefit, and transition smoothly to the CTA.

Content Requirements

  • Secondary Keywords: Naturally integrate at least 8-10 high-value secondary keywords such as [list 5-7 specific secondary keywords, e.g., 'CRM integration', 'sales funnel optimization', 'email drip campaigns', 'marketing automation ROI'].
  • Tone: Expert, authoritative, informative, and subtly persuasive. Avoid overly salesy language; instead, focus on educating and building trust.
  • Credibility & Depth:
    • Real-world examples: Provide at least 3 concrete examples of how the concepts discussed can be applied.
    • Relevant data/statistics: Cite at least 2 credible, recent statistics to support claims.
    • Case study snippets (optional but encouraged): Briefly highlight a success story relevant to the topic.
  • Engagement: Use bullet points, numbered lists, and bolding to enhance readability.
  • Call-to-Action: Integrate a clear, benefit-driven call-to-action at the end, specifically for a 'free 14-day trial of [SaaS product name]'. Make it enticing and easy to follow.

Output: A complete, ready-to-publish blog post in Markdown format.

Optimize Content for Featured Snippets

Design content specifically to capture position zero in Google search results. Perfect for question-based keywords and informational content.

You are a featured snippet optimization specialist. Your task is to create highly structured content designed to capture a paragraph-style featured snippet for the question-based keyword: [exact question-based keyword, e.g., 'What are the benefits of cloud computing?']. Following the snippet, you will write a comprehensive article to support and expand upon the answer.


Structure

  1. Featured Snippet Answer (50-60 words max): Provide a direct, concise, and definitive answer to the query. This should be a self-contained paragraph that directly addresses the user's question.
  2. Comprehensive Breakdown (Main Article Body): Expand on the snippet answer with detailed explanations using various formats:
    • Bullet Points: For lists of items or features.
    • Numbered Lists: For step-by-step processes or ordered benefits.
    • Detailed Paragraphs: For in-depth explanations of concepts introduced in the snippet.
    • Include specific examples or use cases where appropriate to illustrate points.
  3. Deep Dive: Context and Advanced Use Cases: Provide additional valuable context, discuss advanced applications, common misconceptions, or future trends related to the topic.

SEO & Technical Considerations

  • Keyword Repetition: Naturally integrate the primary question-based keyword and relevant LSI (Latent Semantic Indexing) keywords throughout the article.
  • Clarity & Authority: Ensure the language is clear, authoritative, and easy to understand.
  • Schema Markup Suggestions: At the end, explicitly suggest JSON-LD schema markup for the FAQPage or HowTo type (depending on the nature of the query), indicating which parts of your content correspond to the schema.
  • Indexability Advice: Include a concise paragraph advising on best practices for getting this content indexed quickly and considered for position zero (e.g., clear headings, conciseness, internal linking, mobile-friendliness).

Output: The complete content piece, including the snippet answer, main article body, and technical recommendations.

Technical SEO Audit & Optimization

Perform comprehensive technical SEO audits to identify and fix critical issues that impact search rankings and user experience.

You are a highly experienced technical SEO auditor. Perform a detailed technical SEO audit of the following live webpage: [full URL, e.g., 'https://www.example.com/blog/seo-best-practices']. Assume standard industry average metrics for elements like page load speed (e.g., Core Web Vitals assessment) and mobile responsiveness.

Analysis Areas

  1. HTML Structure & Semantics: Evaluate header tags (H1-H6), paragraph usage, list usage, and overall HTML validity.
  2. Title Tag & Meta Description: Assess uniqueness, length, keyword inclusion, and compelling nature.
  3. Image Optimization: Check for descriptive alt text, appropriate file sizes (assuming standard compression), and image dimensions.
  4. Internal Linking: Analyze anchor text relevance, link distribution, and presence of broken internal links (if detectable from structure).
  5. URL Structure: Evaluate cleanliness, keyword inclusion, and hierarchy.
  6. Canonical Tags: Check for correct implementation and usage.
  7. Schema Markup: Identify existing schema and suggest opportunities for improvement or new additions.
  8. Page Load Speed (Assumed): Based on a typical webpage of this complexity, assume general Core Web Vitals (LCP, FID, CLS) performance.
  9. Mobile Responsiveness (Assumed): Assume the page renders correctly on various devices.
  10. Crawlability & Indexability: Assess factors like robots.txt, sitemap presence, and general server response (no direct access needed, infer from typical issues).

Output

  1. Prioritized List of Fixes (with Estimated Impact): Provide a numbered list of technical issues, ordered by severity and potential SEO impact (High, Medium, Low). For each item, clearly state:
    • The issue.
    • The specific location/element on the page.
    • The recommended fix.
    • The estimated impact on SEO (e.g., 'Significant improvement in keyword rankings', 'Better user experience', 'Improved crawl efficiency').
  2. Suggestions for Improving Crawlability and Indexability: Provide 3-5 actionable recommendations beyond individual fixes, focusing on the site as a whole (e.g., XML sitemap optimization, robots.txt directives, handling of 404s).
  3. Recommendations for Structured Data/Schema Markup: Based on the page's content type, suggest specific schema markups (e.g., Article, FAQPage, Product, HowTo) and explain why they are relevant and what information they should include.

Note: You do not need to visit the URL. Base your analysis on common webpage structures and best practices for the specified audit areas.

High-CTR Meta Descriptions

Create compelling meta descriptions that boost click-through rates from search engine results pages and drive more organic traffic.

You are a creative and data-driven SEO copywriter tasked with crafting 10 unique, high-CTR meta descriptions for a blog post titled: [exact blog post title, e.g., 'Mastering Google Ads: A Comprehensive Guide for Beginners']. The primary target keyword for this post is [exact main keyword, e.g., 'Google Ads tips'].

Criteria for Each Meta Description (max 160 characters, including spaces)

  1. Sparks Curiosity/Intrigue: Makes the user want to click to learn more.
  2. Includes a Power Word: Incorporates at least one impactful word (e.g., 'Unlock', 'Proven', 'Transform', 'Essential', 'Ultimate', 'Expert', 'Surprising', 'Revealed').
  3. Matches Search Intent: Clearly aligns with what a user searching for the main keyword would expect to find.
  4. Includes a Soft Call-to-Action (CTA): Encourages action without being overly pushy (e.g., 'Learn More', 'Discover How', 'Get Started', 'Find Out More', 'Explore').
  5. Avoids Clickbait: Generates genuine interest based on value.

Output

List the 10 meta descriptions as variations A through J. For each variation, explicitly state:

  • The meta description itself.
  • Which user persona (e.g., 'Beginner marketer', 'Experienced PPC manager', 'Small business owner') or search intent (e.g., 'Informational', 'Problem-solving', 'Educational') each variation is most tailored toward.

Example Format: A. Meta Description: "..." Persona/Intent: [Specific Persona/Intent]

Complete Keyword Strategy & Clustering

Build comprehensive keyword strategies with topic clusters, search intent analysis, and content planning for B2B SaaS companies.

You are an expert keyword strategist. Design a comprehensive keyword strategy for a B2B SaaS company operating in the [specific niche, e.g., 'project management software'] space. The company's primary offering is [briefly describe the SaaS product, e.g., 'a collaborative tool for agile teams to track tasks and manage workflows'].

Start with the seed keyword: [exact seed keyword, e.g., 'project management'].


Output

  1. Related Keyword Generation (Minimum 30 Keywords): Generate a list of at least 30 related keywords from the seed keyword.
  2. Keyword Categorization by Intent: Group all generated keywords into the following search intent categories. For each keyword, provide:
    • Keyword: [the keyword]
    • Approx. Search Volume: [e.g., 1K-10K, 100-1K, <100] (Provide realistic estimates).
    • Keyword Difficulty: [Low, Medium, High] (Provide realistic estimates).
    • Intent: Informational, Commercial Investigation, Transactional, Navigational.
  3. Keyword Clustering & Pillar Content Titles: Cluster the keywords into logical topic groups (minimum 5 clusters). For each cluster, suggest a pillar content title that can serve as the authoritative resource for that topic.
  4. User Journey Explanation per Cluster: For each cluster, briefly explain the typical user journey or what a user searching for keywords in that cluster is looking to achieve.
  5. Top 5 Cluster Content Ideas: For the top 5 most promising clusters (based on potential traffic and business value), suggest 3-5 specific blog post titles or landing page ideas for each, optimized around long-tail keywords within that cluster.

Example Keyword Categorization Format:

  • Keyword: [best project management software]
    • Approx. Search Volume: [10K-100K]
    • Keyword Difficulty: [High]
    • Intent: [Commercial Investigation]

Example Cluster Format:

  • Cluster Name: [Agile Project Management]
    • Pillar Content Title: [The Ultimate Guide to Agile Project Management for Modern Teams]
    • User Journey: Users in this cluster are looking to understand or implement Agile methodologies to improve their project workflows. They are likely in the research phase of adopting a new project management approach.
    • Content Ideas:
      • [Scrum vs. Kanban: Which Agile Methodology is Right for Your Team?] (Blog Post)
      • [How to Implement Daily Stand-ups for Effective Agile Sprints] (Blog Post)
      • [Agile Project Management Software: Key Features to Look For] (Landing Page/Comparison Guide)

Competitor SEO Analysis & Strategy

Analyze competitor SEO strategies and create actionable 3-month plans to outrank them for your target keywords.

You are a seasoned competitive SEO analyst. Your task is to perform a detailed analysis of the SEO strategy for the competitor URL: [full competitor URL, e.g., 'https://www.competitorxyz.com']. Based on your analysis, propose a strategic 3-month SEO battle plan to outrank them for 3 core keywords: [keyword1, e.g., 'marketing automation platform'], [keyword2, e.g., 'email marketing software'], and [keyword3, e.g., 'CRM integration tools'].

Competitor Analysis Breakdown (Assume Data is Available)

  1. Top-Performing Pages: Identify their top 5-7 pages by estimated organic traffic and their primary keywords.
  2. Keyword Opportunities: List 10-15 keywords (including long-tail) where they rank in positions 4-10 that you believe are winnable.
  3. Backlink Profile Analysis:
    • Identify their top 5-10 referring domains (high-authority, relevant).
    • Estimate their Domain Authority (DA) or Domain Rating (DR) score.
    • Identify any noticeable backlink patterns (e.g., guest posts, resource pages, broken link building).
  4. Technical Strengths/Weaknesses:
    • Comment on their site speed (general perception).
    • Note any obvious structural issues (e.g., poor internal linking, thin content areas).
    • Assess their use of structured data (if evident).
  5. Content Strategy: Briefly describe their content pillars and overall content approach.

Proposed 3-Month SEO Battle Plan to Outrank (for the 3 Core Keywords)

For each of the 3 specified core keywords, propose a detailed, month-by-month plan.

Month 1: Foundation & Content Gap Analysis

  • On-Page Optimization: Specific recommendations for optimizing existing pages or creating new pillar content for each keyword.
  • Content Gap Identification: Identify 3-5 specific content gaps related to each core keyword that your competitor isn't adequately covering.
  • Technical Audit Focus: Prioritize 2-3 most impactful technical fixes for your own site based on common issues.

Month 2: Content Creation & Targeted Link Building

  • Content Creation: Outline 2-3 specific content pieces (e.g., blog posts, guides, landing pages) to fill identified content gaps for each core keyword.
  • Link Building Strategy: Propose 3-5 specific, ethical link building tactics (e.g., competitor backlink replication, broken link building, guest posting, resource page outreach) tailored to acquire high-quality backlinks relevant to each keyword.
  • Internal Linking: Suggest specific internal linking strategies to strengthen authority for your target pages.

Month 3: Amplification, UX & Monitoring

  • Content Promotion: How to amplify newly created content (e.g., social media, email newsletters).
  • UX Improvements: Suggest 2-3 specific user experience improvements that could boost rankings (e.g., clearer CTAs, improved navigation, mobile optimization beyond basic responsiveness).
  • Monitoring & Iteration: How to track progress and what metrics to focus on.

Output: A structured report detailing the competitor analysis and the 3-month battle plan.

Conversion-Optimized Landing Pages

Create high-converting landing pages that rank well in search engines and drive both organic traffic and conversions.

You are a senior conversion-focused SEO copywriter. Write the full long-form copy for a new landing page for a SaaS product offering [concisely describe the core problem solved and the unique solution of the SaaS product, e.g., 'automated social media scheduling and analytics for small businesses']. The page must be highly optimized around the primary keyword: [exact primary keyword, e.g., 'best social media scheduler'].


Landing Page Sections (in order)

  1. Hero Section (H1 + Intro):
    • H1: A strong, benefit-driven, and keyword-rich headline that immediately grabs attention (max 70 characters).
    • Sub-headline: Briefly elaborates on the H1, highlighting the core value proposition.
    • Concise Introduction: Clearly states the problem the target audience faces and how your product provides the unique solution. Include the primary keyword naturally.
    • Above-the-fold CTA: A clear, prominent button text (e.g., 'Start Your Free Trial', 'Get a Demo').
  2. Benefit-Driven Feature Sections (Min. 3 H2s):
    • Each H2 should focus on a key benefit or solution the product provides, not just a feature.
    • Under each H2, explain the feature, its benefit, and how it solves a user pain point. Use bullet points for scannability.
    • Naturally integrate relevant secondary keywords (e.g., 'social media analytics', 'content calendar', 'post scheduling').
  3. Social Proof/Testimonials Section:
    • Include 2-3 compelling, short testimonials or quote placeholders (e.g., "[Testimonial praising X feature]" - [Name], [Company]).
    • Add a line encouraging users to see more social proof (e.g., 'Join 10,000+ businesses growing with us!').
  4. How It Works/Process Section (Optional but Recommended): A simple 3-step process explaining ease of use.
  5. Pricing/Call-to-Action (CTA) Block:
    • A clear, concise pricing structure (you can use placeholders like 'Starting from $X/month' or 'See Plans').
    • A prominent, persuasive CTA button.
  6. Short FAQ Section (Min. 3 Q&A Pairs):
    • Address common questions about the product or its benefits.
    • Format each Q&A as schema-markup-ready (e.g., Q: "How easy is it to set up?" A: "Our intuitive onboarding..." ).

Output: The complete landing page copy, formatted clearly with headings and sections.

SEO Content Calendar Planning

Develop strategic content calendars based on keyword clusters to drive consistent organic traffic growth over time.

You are an experienced SEO content strategist. Develop a detailed 3-month SEO content calendar for a blog focused on the [your industry or niche, e.g., 'digital marketing for e-commerce businesses']. The goal is to drive organic traffic and establish authority in the niche.


Steps & Output

  1. Identify 4-6 Core Keyword/Topic Clusters: Based on the industry, identify 4-6 broad, high-level keyword/topic clusters that are relevant, have search volume, and align with business goals (e.g., 'E-commerce SEO', 'Email Marketing for E-commerce', 'Paid Ads for E-commerce').

  2. For Each Cluster, Propose 3-5 Blog Topics: For each identified cluster, generate 3-5 specific, long-tail blog post titles. For each blog topic, provide the following details:

    • Topic Cluster: [Cluster Name]
    • Blog Post Title: [Specific Blog Title]
    • Target Primary Keyword: [Long-tail Keyword]
    • Target Keyword Intent: [Informational/Commercial/How-to]
    • Suggested Content Format: [Guide/Listicle/Case Study/How-to/Comparison]
    • Expected Word Count: [1000-1500]
    • Suggested Publish Date: [YYYY-MM-DD]

Content Calendar Requirements

  • Long-Tail Focus: Ensure blog post titles are optimized for long-tail keywords within their respective clusters to capture specific search intent.
  • Keyword Intent: Clearly define the primary search intent for each proposed blog post.
  • Content Formats: Vary the content formats to keep the blog engaging (e.g., comprehensive guides, practical how-to's, inspiring case studies, insightful listicles, detailed comparisons).
  • Word Count Estimates: Provide realistic word count ranges for each post (e.g., 800-1200, 1500-2000, 2000+).
  • Publish Dates: Suggest plausible weekly or bi-weekly publish dates across the 3 months.
  • Main Keyword: Clearly state the primary keyword each post should aim to rank for.

Output: A complete, well-structured 3-month SEO content calendar, ready for implementation.

Strategic Internal Linking Structure

Design internal linking strategies to improve crawlability, distribute link equity, and strengthen topical authority across your website.

You are an on-site SEO specialist tasked with optimizing the internal linking structure for a website. Your goal is to improve crawlability, distribute link equity, and strengthen topical authority.

Given the following content

Existing Content (provide 5-10 specific URLs with their primary keyword/topic):

  • https://example.com/content-marketing/ (Primary Topic: Content Marketing Basics)
  • https://example.com/seo-content-strategy/ (Primary Topic: SEO Content Strategy)
  • https://example.com/email-marketing-tips/ (Primary Topic: Email Marketing Tips)
  • https://example.com/link-building-strategies/ (Primary Topic: Link Building)
  • https://example.com/digital-marketing-framework/ (Primary Topic: Digital Marketing Framework)
  • [Add more as needed]

Planned Future Content (provide 3-5 working titles with their primary keyword/topic):

  • The Ultimate Guide to Technical SEO Audits (Primary Topic: Technical SEO)
  • How to Measure Content Marketing ROI (Primary Topic: Content Marketing ROI)
  • Advanced Email Segmentation Techniques (Primary Topic: Email Segmentation)
  • [Add more as needed]

Output

  1. Internal Linking Map (Mini-Map): For each existing and planned piece of content, propose 3-5 highly relevant internal links (both inbound and outbound) to other articles within its logical content cluster or to related pillar pages.
    • For each link, specify: Source Page URL -> Target Page URL (Anchor Text).
    • Clearly indicate which pages are treated as pillar content (authoritative, broad-topic pages).
  2. Justification & Best Practices:
    • Pillar Content Identification: Explain why certain pages are designated as pillar content and how they should be supported by internal links.
    • Anchor Text Strategy: Explain the reasoning behind your anchor text choices (e.g., keyword-rich, natural, descriptive).
    • Cannibalization Avoidance: Explain how your proposed structure helps prevent keyword cannibalization issues.
    • Overall Strategy: Briefly outline the guiding principles of your internal linking map (e.g., creating topical clusters, passing link equity).

Example Internal Linking Map Format:

Existing Content:

  • https://www.example.com/blog/what-is-content-marketing (Pillar Page)
    • Outbound Links:
      • https://www.example.com/blog/seo-content-strategy (Anchor: "SEO content strategy")
      • https://www.example.com/blog/email-marketing-tips (Anchor: "email marketing best practices")
      • https://www.example.com/guide/digital-marketing-framework (Anchor: "comprehensive digital marketing framework")
    • Inbound Links (from):
      • https://www.example.com/blog/seo-content-strategy (Anchor: "foundational content marketing principles")
      • [... other relevant pages]

Planned Content:

  • The Ultimate Guide to Technical SEO Audits (Pillar Page)
    • Outbound Links (to existing/future content):
      • https://www.example.com/blog/link-building-tactics (Anchor: "technical SEO's impact on link acquisition")
      • [... other relevant pages]
    • Inbound Links (from existing/future content):
      • https://www.example.com/blog/seo-content-strategy (Anchor: "understanding technical SEO for better rankings")
      • [... other relevant pages]

SEO Performance Dashboard & Reporting

Build comprehensive SEO reporting frameworks to track progress and demonstrate ROI to stakeholders and content teams.

You are an SEO strategist designing a comprehensive monthly reporting framework for a B2B SaaS website focused on demonstrating the value of SEO efforts to both executive stakeholders and content creation teams.


Output

  1. Key Performance Indicators (KPIs): Identify and define the 8-10 most critical KPIs for tracking SEO progress for a B2B SaaS website. For each KPI, explain its significance and what it measures.
  2. Recommended Tools: For each KPI, recommend the primary and secondary tools that should be used for data collection (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, custom dashboards).
  3. Reporting Frequency & Cadence: Specify the ideal frequency for tracking and reporting each KPI (e.g., daily, weekly, monthly, quarterly).
  4. Executive vs. Content Creator Summary: Explain how to tailor the data presentation and insights for two distinct audiences:
    • Executive Summary: What key metrics and high-level insights should be presented to C-suite and leadership? Focus on business impact, ROI, and strategic growth.
    • Content Creator Summary: What detailed metrics and actionable insights are relevant for content managers and writers? Focus on content performance, keyword opportunities, and optimization areas.

KPI Example: Organic Traffic: Measures the number of visitors who found the site through organic search results. Significant for overall visibility and audience growth.

  • Primary Tool(s): Google Analytics 4 (GA4)
  • Secondary Tool(s): Google Search Console (GSC)
  • Reporting Frequency: Monthly

Followed by: Detailed explanations for Executive vs. Content Creator Summaries.

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